此博客基于第169集of the ProBlogger podcast.
And I don’t write any of them.
So how did I go from writing all my own content to having a team of writers doing it all for me? And should you be thinking of doing something similar with your blog?
我无法为你真正回答这个问题。但我是什么能够do is tell you how and why I did it, and point out the pros and cons of doing it.
When I started Digital Photography School back in 2006, I wrote three posts a week. At that stage I was an intermediate-level photographer and had done a few weddings, and so wrote content aimed squarely at beginners. And while that may seem limiting, I came up with around 200 topics I could write about, which would keep me going for a good couple of years
- build my traffic
- build up my archives
- hook people into subscribing to my blogs and email lists
- build a bit of engagement.
One of the things I did to build engagement was to start a Flickr group. It was the perfect place to engage with other photographers. And looking at the photos they posted I could tell that some of them knew a lot more about photography than I did.
Now I could have sent them all an email saying, “Hi. Would you be interested in writing a guest post for my blog?” But I decided to take a somewhat gentler approach. I simply asked them if I could use their comments as part of a blog post. And most of them were totally fine with it.
I also set up an area of the Flickr group where people could submit tips for me to include in future blog posts. (I made it blatantly clear that’s what I’d be doing with their contributions.) If I was doing a post about portrait I’d ask for tips and tricks, and pretty soon I’d have enough for a post. In fact, some of them were so long and detailed that they became posts in and of themselves.
A lot of the photographers let me use their photos in my posts, and even provided information about the equipment and technique they used to create it. I also got to interview them about various shooting scenarios (wedding photography, landscape photography, etc.)
And this paved the way for…
By now the blog was growing steadily and getting more and traffic. But I wanted to keep the momentum going by increasing our publishing frequency. My aim was to publish 14 posts a week (two each day), which meant I needed a team of writers I could rely on to create great posts week after week.
But that’s a lot to ask of someone who’s been doing it for free. And so I started contacting people who’d written guest posts for us and asked if they’d be willing to write a post a week if I paid them.
We started with two regular contributors, and paid them US$50 per article. They were also allowed to promote their eBooks on the blog, which helped them earn even more.
As you would expect, some of them become so successful that they no longer have the time to write for us. Which means we need to hire more writers from time to time. And here’s how we do it.
我们首先发布广告William Hill官网名博主工作委员会。In that advertisement we clearly state the kind of person we’re looking for. We also ask each applicant to submit a sample of their work to help us make our decision.
A week later we stop accepting applications and start going through them all.
We start by sending those we know aren’t a good fit an email that says something along the lines of “Thanks for applying. We’re really sorry, but we can’t progress your application”. (We use a template to make it as quick and easy as possible.)
然后，我们告诉我们简短的工作的人 - 它需要什么，它付出了什么等等 - 并要求他们为我们写一篇试职（我们支付）。这有助于我们不仅决定了他们的工作质量，还可以确定他们喜欢的东西。他们可以按时交付吗？他们的维护高吗？他们明白WordPress是什么以及如何为该受众写作？他们会回应人们对他们的文章的评论吗？
它也是一种看他们的风格是否与观众共鸣的方式 - 他们写的声音是什么，他们的内容是如何访问的，它们是多么清楚他们是多么清楚。它还让我们有机会了解我们的观众如何回应它们。他们得到了很多评论吗？他们是否以一种引人入胜的方式写作了很多股票？你通过这个过程对人们感到真实。
And if we’re happy with them (and they’re happy with us), we hire them.
Hopefully this story will help youfind writers for your own blog。But before you start putting out offers, I’d like to point some of the pros and cons of having multiple people contributing to your blog.
The pros and cons of new writers
Let’s start with the benefits. Obviously you’ll have more content to publish on your blog, which both your readers and Google will appreciate. But having multiple writers can also add a variety of personalities and styles of writing to your blog. And any one of them could bring in a new wave of readers.
它还允许您发布更专业的内容。为数字摄影学校写作这么多人的好处是它现在已经为专家摄影师编写了更多的内容 - 内容我永远无法写自己。
Over to you
And for those of you who already have multiple people writing for your blog, do you have any tips or advice you could add?