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How to Hire Writers for Your Blog

张贴了达伦排 2021年4月22日 创建内容 0 Comments

How to hire writers for your blog

此博客基于第169集of the ProBlogger podcast.

大多数博客作为一个独奏努力,一个人正在做所有的写作,营销和社交媒体更新。这肯定是如何启动我所有的博客。

但是,虽然我仍然在职业博客上产生大部分内容,但它在DPS(数字摄影学校)是一个完全不同的故事。William Hill官网我有50名作家和一个编辑为我工作,每周生产14个新帖子。

And I don’t write any of them.

So how did I go from writing all my own content to having a team of writers doing it all for me? And should you be thinking of doing something similar with your blog?

我无法为你真正回答这个问题。但我是什么能够do is tell you how and why I did it, and point out the pros and cons of doing it.

但首先,我需要告诉你一些重要的事情。

这不是最终名称。

不要以为你需要一支作家团队,然后才能认为自己是一个成功的博主。无论你博客多长时间以及你有多少读者,就没有错了。事实上,有多个人为您的博客写作可能比良好的弊大,特别是如果它是个人博客或其核心品牌的核心。

但是,如果您的博客的重点是内容和信息而不是您对事物的个人观点,那么将考虑多个作家。

dPS的故事(stage 1)

When I started Digital Photography School back in 2006, I wrote three posts a week. At that stage I was an intermediate-level photographer and had done a few weddings, and so wrote content aimed squarely at beginners. And while that may seem limiting, I came up with around 200 topics I could write about, which would keep me going for a good couple of years

然后我的目标是:

  • build my traffic
  • build up my archives
  • 排名在搜索引擎中
  • hook people into subscribing to my blogs and email lists
  • 建立我的品牌
  • build a bit of engagement.

虽然他们都很重要,但它正在建立那些帮助我将博客带到下一阶段的订婚。

dPS的故事(stage 2)

One of the things I did to build engagement was to start a Flickr group. It was the perfect place to engage with other photographers. And looking at the photos they posted I could tell that some of them knew a lot more about photography than I did.

他们似乎很乐意分享他们的知识。他们中的许多人在评论中读过我的博客帖子并提供了伟大的信息。

它让我思考。他们愿意为博客写下访客帖子吗?

Now I could have sent them all an email saying, “Hi. Would you be interested in writing a guest post for my blog?” But I decided to take a somewhat gentler approach. I simply asked them if I could use their comments as part of a blog post. And most of them were totally fine with it.

I also set up an area of the Flickr group where people could submit tips for me to include in future blog posts. (I made it blatantly clear that’s what I’d be doing with their contributions.) If I was doing a post about portrait I’d ask for tips and tricks, and pretty soon I’d have enough for a post. In fact, some of them were so long and detailed that they became posts in and of themselves.

A lot of the photographers let me use their photos in my posts, and even provided information about the equipment and technique they used to create it. I also got to interview them about various shooting scenarios (wedding photography, landscape photography, etc.)

其中一些电子邮件向我说他们对博客的贡献有多少钱。在我的回复中,谢谢他们,我说,如果他们想写一个更长的一块,我很乐意谈谈它。

在这一点上,数码摄影已经运行了几年,并且有一种真正的社区感和博客参与。因此,少数人同意撰写客座帖子,尽管我无法支付他们。他们只是想回馈社区。后来我创造了一个“写作DPS”页面,人们可以提交他们的想法,很快我很快就会有一个愿意为一个月贡献一位客人的嘉宾作家游泳池。

And this paved the way for…

dPS的故事(stage 3)

By now the blog was growing steadily and getting more and traffic. But I wanted to keep the momentum going by increasing our publishing frequency. My aim was to publish 14 posts a week (two each day), which meant I needed a team of writers I could rely on to create great posts week after week.

But that’s a lot to ask of someone who’s been doing it for free. And so I started contacting people who’d written guest posts for us and asked if they’d be willing to write a post a week if I paid them.

We started with two regular contributors, and paid them US$50 per article. They were also allowed to promote their eBooks on the blog, which helped them earn even more.

由于博客有更多的流量(以及更多收入),我们将我们的作家团队增长,并开始每周发布越来越多的帖子。我们现在有一个50名作家团队共同努力,每周生产14个帖子。他们中的一些人每周写一篇帖子,而其他人每月写一个。

As you would expect, some of them become so successful that they no longer have the time to write for us. Which means we need to hire more writers from time to time. And here’s how we do it.

招聘过程

每当我们失去一个时,我们都会讨论人们,而不是为作家广告。我们倾向于每隔几个月的宣传,并且一次通常雇用五个人。

我们首先发布广告William Hill官网名博主工作委员会。In that advertisement we clearly state the kind of person we’re looking for. We also ask each applicant to submit a sample of their work to help us make our decision.

A week later we stop accepting applications and start going through them all.

We start by sending those we know aren’t a good fit an email that says something along the lines of “Thanks for applying. We’re really sorry, but we can’t progress your application”. (We use a template to make it as quick and easy as possible.)

然后,我们向那些我们感兴趣的电子邮件发送给那些所说的,“谢谢你的申请。这就是接下来发生的事情。我们很快就会联系。“

巢,我们将这些申请人分成群组('伟大','好'和'好')。我们首先从“伟大”群体中需要多个人,如果我们仍然没有足够的人,我们将搬到“良好”,等等。

然后,我们告诉我们简短的工作的人 - 它需要什么,它付出了什么等等 - 并要求他们为我们写一篇试职(我们支付)。这有助于我们不仅决定了他们的工作质量,还可以确定他们喜欢的东西。他们可以按时交付吗?他们的维护高吗?他们明白WordPress是什么以及如何为该受众写作?他们会回应人们对他们的文章的评论吗?

它也是一种看他们的风格是否与观众共鸣的方式 - 他们写的声音是什么,他们的内容是如何访问的,它们是多么清楚他们是多么清楚。它还让我们有机会了解我们的观众如何回应它们。他们得到了很多评论吗?他们是否以一种引人入胜的方式写作了很多股票?你通过这个过程对人们感到真实。

And if we’re happy with them (and they’re happy with us), we hire them.

Hopefully this story will help youfind writers for your own blog。But before you start putting out offers, I’d like to point some of the pros and cons of having multiple people contributing to your blog.

The pros and cons of new writers

Let’s start with the benefits. Obviously you’ll have more content to publish on your blog, which both your readers and Google will appreciate. But having multiple writers can also add a variety of personalities and styles of writing to your blog. And any one of them could bring in a new wave of readers.

它还允许您发布更专业的内容。为数字摄影学校写作这么多人的好处是它现在已经为专家摄影师编写了更多的内容 - 内容我永远无法写自己。

但也有一些缺点。找到,选择和培训新作家需要时间。如果您团队中没有专用编辑,则可能会发现自己也会编辑每个都通过的帖子。

您也可能发现您的一些读者不喜欢特定作家的风格或个性。如果发生这种情况,您需要考虑保持对读者的潜在风险,甚至是您的品牌。

当然,大多数常规贡献者都会期望支付。

Over to you

对于那些一直在考虑雇用博客的作者的人,这篇文章有助于你做出决定吗?让我们在评论中知道。

And for those of you who already have multiple people writing for your blog, do you have any tips or advice you could add?

照片由Victoria博物馆灭亡

关于达伦排
Darren Rowse是创始人和编辑William Hill官网problogger博客提示Digital Photography School。了解更多关于他的信息这里并与他联系推特,FacebookLinkedIn

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